The Dress began on this Tumblr page, where a user posted a photo of the dress with the caption,

Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [22] and by 1 March, the original BuzzFeed article had received over 37 million views. Waitress pitches in to help with fussy toddler so mom can eat in peace. Retrieved 25 March

It was the the question that divided the internet: was a dress to be worn by the mother of a Scottish bride at her wedding white and gold, or blue and black?
The Dress began on this Tumblr page, where a user posted a photo of the dress with the caption,
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Feb 27,  · McNeill explained that the picture was a dress was worn to her friends’ wedding. In the photo, some people see the dress as white and gold while others see it as blue and black.
Feb 27,  · McNeill explained that the picture was a dress was worn to her friends’ wedding. In the photo, some people see the dress as white and gold while others see it as blue and black.

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It racked up more than 20 million views on Buzzfeed, became the number one trend on Twitter and drew a deep divide in some relationships -- even celebrities joined in. Taylor Swift was on team black and blue while Anna Kendrick had allegiance was with the white and gold.

Explanations on why you see what you see range from the settings on your monitor to the lighting in the room and even the inner workings of the human eye and brain. Share Tweet Reddit Flipboard Email. Latest from CBS News. Pompeo meets king as Saudis expected to say Khashoggi killed accidentally views. Alumni and faculty call on St. Lawrence University to rescind Susan Collins' honorary degree views. Police investigate suspicious letter sent to Susan Collins' home views. Dog rescued after spending a week floating on couch in flooded home after hurricane.

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Girl surprised by Drake at Chicago hospital gets heart transplant. Dwayne "The Rock" Johnson sends emotional video to teen who lost his mom. Women and older people disproportionately saw the dress as white and gold. The researchers further found that if the dress was shown in artificial yellow-coloured lighting almost all respondents saw the dress as black and blue, while they saw it as white and gold if the simulated lighting had a blue bias.

A study carried out by Schlaffke et al. These areas are thought to be critical in higher cognition activities. The dress effectively captured the collective attention of online networks; in South Africa , the Salvation Army has attempted to re-direct some of this mass awareness towards the issue of domestic violence. As the original authors of the photograph that sparked the viral phenomenon, Bleasdale and her partner Paul Jinks later expressed frustration and regret over being "completely left out from the story", including their lack of control over the story, the omission of their role in the discovery, and the commercial use of the photograph.

The dress was included on multiple year-end lists of notable internet memes in From Wikipedia, the free encyclopedia. Redirected from The dress viral phenomenon. For other uses, see The Dress. The most interesting thing to me, is that it traveled.

It went from New York media circle-jerk Twitter to international. And you could see it in my Twitter notifications because people started having conversations in, like, Spanish and Portuguese and then Japanese and Chinese and Thai and Arabic.

It was amazing to watch this move from a local thing to, like, a massive international phenomenon. We've seen other stories go viral, but the sheer diversity of outlets that picked it up and were talking about it was unlike anything we had ever seen.

That kind of diversity in who's sharing a story pretty much never happens Even in the year since and with a million different people trying to replicate it, nothing has come close. This section needs to be updated. The BBC News January article says Bleasdale and Paul Jinks had hired a solicitor and were considering legal action against commercial use of the picture.

We should check for and note any legal action that actually took place. Please update this article to reflect recent events or newly available information. Roman Originals co-founder Peter Christodoulou on how viral image left company sitting pretty". Retrieved 27 February Actual colour, brand, and price details revealed".

Retrieved 10 May Dress color debate goes global". Retrieved 28 February Retrieved 20 March Retrieved 28 January This Dress is White and Gold, Right? Retrieved 1 March Retrieved 28 May The white and gold dress making our mind work until it's black and blue".

The Sydney Morning Herald. The New York Times. Retrieved 6 March It took big money". New York Business Journal. American City Business Journals. Retrieved 3 March Retrieved 10 March Review of an atypical optic illusion". Blue and black or white and gold? Archived from the original on 9 May Conway 29 June Retrieved 30 December Winkler; Lothar Spillmann; John S. Webster 29 June If you saw THAT dress as white your brain was working overtime".

How The Dress allows to decode the neuronal pathway of an optical illusion". Retrieved 25 March Retrieved from " https: Views Read Edit View history. In other projects Wikimedia Commons. This page was last edited on 14 October , at

Feb 28,  · Some people see a white and gold dress in dark shadow. Some people see a blue and black dress washed out in bright light. Some people see one interpretation and then switch to the other. Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. (And yes, it's blue.) The fact that a single image could polarize the entire. "The Dress" is a photograph that became a viral internet sensation on the 26th of February, when viewers disagreed over whether the dress was coloured black and blue, or white and gold.