The quirky younger line, Comme des Garçons PLAY was dreamed up by Rei Kawakubo. Launched a few years after the original brand, this line delivers essential styles in sporty designs embellished with the famous red heart logo created by New York artist Filip Pagowski.

Barisic Model Management Kaarst. A multilevel store conceptualised by Rei Kawakubo. Kawakubo thinks for a moment and then replies: In fact, everything created by Rei Kawakubo is far from mainstream and is not something that would be preferred by everyone.

When Kawakubo established Comme des Garçons in , her sole purpose was personal autonomy.
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The price tags are adjusted accordingly. Well-versed in oriental and West European arts, Rei Kawakubo, the founder and irreplaceable Creative Director of Comme des Garçons, has made the public divided over her oeuvre since the maiden Paris fashion show in She inspired the influential Antwerp Six to pursue their avant-garde careers and she's rewritten the history of highbrow fashion design with her uncompromising stand against symmetry.

Comme des Garçons as a multi-brand store A novel approach to running the business was decisive for the commercial success of the company. Comme des Garçons stands for both a namesake brand and a multi-brand store at the same time.

This strategy proved instrumental for capitalising on the brand's solid reputation and a wide product range simultaneously, much to the delight of emerging fashion designers promoted this way. For example, Gosha Rubchinskiy has recently come to international prominence thanks to the backing by Comme des Garçons. Another novelty that was introduced by Comme des Garçons and took the world by storm was pop-up retail through makeshift unadvertised outlets.

The stores of this kind totally rely on word of mouth for promotion. The first pop-up store of this kind was opened in an abandoned bookstore on the outskirts of Berlin in and worked for about a year. Similar stores were later discovered in the most unexpected places and were hyped not less than iPhone sales starts. Carry on browsing if you're happy with this, or find out how to manage cookie. Store Comme des Garcons Overall rating: Comme des Garcons in London Comme des Garcons.

Review of Comme des Garcons Help us improve. Comme des Garcons essentials. The number of Comme des Garcons stores listed on glocalabel. Official Comme des Garcons website, Comme des Garcons online store:. Auditoriums Blue Square is a culture complex built by Interpark Group to help advance the performing arts.

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